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Explainer Videos Say More in Less Time

Explainer Videos Say More in Less Time

“Explainer video” is not a phrase that rolls off the tongue. It’s a bit clunky even though the words describe the concept perfectly. Likewise, not everything about your business is easy to put into words or express in a few sentences. What is an explainer video? It’s a simple video that describes who you are and what you do. It’s like a concise infomercial for your company, and most successful videos run less than 90 seconds. The brevity is part of what attracts customers. They can view the video, absorb your message, and understand your products or services in less than two minutes. Click below to see how one of our clients got their message across in only 31 seconds. Small Videos, Big Return on Investment The value of an explainer video comes from more than informing or entertaining customers. Here are five ways explainer videos improve your marketing reach and engage customers. They are shareable. Your followers and satisfied customers can evangelize 24/7 through social shares and forwards. They are less work for viewers. With a single click, your message is delivered — no reading required! They are an instant media kit. Reporters can watch your video and quickly understand your business. They are adaptable. It’s content you own that can be repurposed on your website, blog, and social pages again and again. They improve search engine optimization (SEO). Google and other search engines know people are hungry for video, and they often push videos to the top of their results to keep their own visitors happy. Explainer videos are short and don’t have to be expensive, but... Read More >
File Sharing Solutions

File Sharing Solutions

Cloud Nine! That’s the kind of experience every dedicated internet user longs to have from internet connectivity. Thousands of miles are reduced to inches! Big buck bargains brought down. Everything you need in the way of essential elements of cloud-based technology is readily available and accessible online anytime, all the time, anywhere. In a twinkle of an eye, a huge chunk of data has crisscrossed space and landed in your inbox. Fibre Optic has made connectivity easy in moving huge chunks of data efficiently and effectively across the globe. It’s not so much the supersonic speed of transfer as it’s what you do with the influx of information in your storage. That’s where cloud-based technology comes in handy. It’s safe, secure and saves time giving businesses a head start to locate and retrieve files instantly. Take a look at the following five top of the range cloud based file paybacks. 1. Speed You’re wading through knee-deep data. You need speed to organize and distribute files and  folders for easy access in designated different departments. Get over that backlog of information with cloud based files program now! 2. Streamline If you’re unable to sort and organize your files and folders, you’re far from streamlining business dependency on information to grow fast. You have to streamline. 3. Support Updates Computer is a milestone innovation. Its storage facility is excellent. You can retrieve large quantities of information from computer storage facility by a click of the mouse. You also lose that same entire data just as quickly, by hitting the delete button. If you have no back up, you’re done like a dinner. Back up data is your support system in business. 4. Stock... Read More >
Above the Fold: What is it and How is it Used?

Above the Fold: What is it and How is it Used?

In web design, you will likely hear the term “above the fold.” This phrase comes from the days of print newspapers, where the most important stories were placed on the front page, above the physical fold of the newspaper. The content above the fold is what people saw when they picked up the paper, and the headlines were noticeable from the newsstand. Today’s use of the phrase is similar; it’s the content that a user sees when they land on your website’s main page. In 2012, Google started paying attention to above the fold content in its algorithm. Sites with heavy use of ads above the fold were hardest hit by the changes, but websites generally lacking relevant content above the fold were impacted, as well.   Even now, the quality of the information a visitor sees when they land on your homepage impacts your SEO. If your site doesn’t grab your visitor’s attention, your bounce rate will soar, which causes your rankings to fall. Every second they stay on your page is valuable.   When you are designing your site, or even simply writing a blog post, what can you do to increase the chances your visitors will stick around?   Above the fold, aim for:   * A strong, interesting title * A relevant photo or infographic * A first paragraph of text that draws a reader in * The upper portions of your side bar free of ads or clutter   To grab attention below the fold and decrease your bounce rate:   * Use H1 and H2 headers to grab attention * Hyperlink to relevant... Read More >
Social Media Integration on Your Website

Social Media Integration on Your Website

The power of social media integration is immense. As a result, every website owner must ensure that his website and the leading social media work seamlessly. Taking this step can help you increase your sales with little struggle. In this article, I will strive to demonstrate how you can ensure that your business website and social media work together so as to increase your presence online. The first thing you need to do is to ensure that your social media buttons display beautifully on your home page. The buttons or the links must remain on your navigation even as the user moves from one page to another. The links must be designed in such a way that they open your social media page on any new web page that the visitor may navigate to. The other important thing, which most people forget is that your social media must be well managed and that it must remain active if it’s to help you in your marketing endeavors. There are several ways you can have your buttons and links displayed on your website. Your designer may choose any of the methods depending on how the user will be interacting with the page. Some of the commonly used methods include; Having big and bold buttons that blows away users; this is where the links to Facebook are big, bold and visible Having subtle buttons; in some cases, the designer may choose to use subtle buttons, which suits your site and may have them displayed at the bottom of the page. Front and center buttons. This is where the buttons are placed at the center of your page to ensure that they are visible and capable... Read More >
The Three Second Rule – You only get one chance to make a first impression!

The Three Second Rule – You only get one chance to make a first impression!

Anyone with any time in the corporate world will tell you that the 3-second rule isn’t about the safety of dropped food, it’s about first impressions. People make an impression in the first three seconds after they meet you, and it can take a lot to overcome that first impression. Websites work on the same basic 3-second rule. You have just three seconds to grab the attention of the browser.   1 Mississippi   …2 Mississippi   …3 Mississippi   Bounce!   Your bounce rate is Google’s way of counting the number of users that visit your site, but leave your site without clicking past your main page. If you have a high rate of users hitting your site and bouncing off again, Google pretty much assumes your site is no good, and penalizes you accordingly.   So the real question is, how can you keep users on your site? When designing your main page, keep the following in mind:   Be clear on your site’s purpose. In a few sentences, explain to your visitor what you do, and why they will benefit from staying on your page Use the KISS principle (Keep it Simple, Stupid.) Use easy to understand words, and simplistic design. People don’t like being overwhelmed or made to feel like they aren’t smart enough to understand your site Make your site easy to scan. Use short sentences, bullet points and sub-headings, as these elements will grab the eye   Click!   The above design elements will help keep people on your site past the three-second rule, but even if they stay an hour and don’t... Read More >
3 Web Design Trends for 2014

3 Web Design Trends for 2014

According to a a recently published article on Forbes.com, there are 3 major design trends in web design for 2014. If you’re a designer, and/or if you’re an active member of the design community, and haven’t just time traveled here from 1999, you should already be well aware of these design trends in web design. But on the off chance you’re not sporting a Tardis or trash powered Delorean and STILL don’t know what’s up, then there are plenty of resources that are only a Google away. If you are a business owner, marketer, or individual responsible for managing an online presence, it’s extremely important for you to understand how you’re representing yourself online. On to the nitty-gritty! I will address, and elaborate on the design trends mentioned above. Responsive Design: Now a days, your website really does need to be optimized for all screens and devices. It’s very quickly becoming a global standard, and in some cases, can have an effect on Google search results and ranking! Simple Design: Unless your goal is to confuse and disorient your visitors, you will want your site to adhere to some minimal design standards. The best practices in web design, will allow visitors to navigate your site with ease and little complexity. “User-friendly” is the key word here. Storytelling Design: The most effective websites are designed with your content in mind. You want to tell your visitors a story, and that story should be concise, compelling, and engaging, as well as visually stimulating. Your audience should be allowed to discover more about your brand or company as they read! The bottom... Read More >